❀ Shar‘i Ruling on Boosting and Sponsored Posts in Digital Marketing ❀
Fatwa by: Fadhilat al-‘Ālim Khizr Hayat ḥafiẓahullah
Platforms like Facebook and other social media offer options such as “Boost” and “Sponsored Posts”, through which one can pay to promote a post—whether business-related or religious—to a larger audience.
These companies enhance post visibility through SEO or other algorithmic tools.
Is it Sharʿan permissible to pay for promoting one’s post?
This method is a modern form of advertising campaigns, similar to traditional methods such as:
◈ Publishing printed advertisements
◈ Distributing handbills via vehicles or helicopters
In digital marketing, the process is more organized and structured, as it allows targeting based on specific age, gender, region, field, and interests.
This form of promotion is permissible, provided the following conditions are met:
➊ The content being promoted must not contain anything unlawful or immoral in Shariah.
➋ There should be no religious, ethical, or societal harm involved in the promotion.
➌ If these conditions are fulfilled, then using such marketing tools is permissible and there is no Sharʿī objection.
وَاللهُ أَعْلَمُ بِالصَّوَابِ
And Allah knows best what is correct.
Fatwa by: Fadhilat al-‘Ālim Khizr Hayat ḥafiẓahullah
❖ Question:
Platforms like Facebook and other social media offer options such as “Boost” and “Sponsored Posts”, through which one can pay to promote a post—whether business-related or religious—to a larger audience.
These companies enhance post visibility through SEO or other algorithmic tools.
Is it Sharʿan permissible to pay for promoting one’s post?
❖ Answer:
This method is a modern form of advertising campaigns, similar to traditional methods such as:
◈ Publishing printed advertisements
◈ Distributing handbills via vehicles or helicopters
In digital marketing, the process is more organized and structured, as it allows targeting based on specific age, gender, region, field, and interests.
✿ Sharʿī Ruling
This form of promotion is permissible, provided the following conditions are met:
➊ The content being promoted must not contain anything unlawful or immoral in Shariah.
➋ There should be no religious, ethical, or societal harm involved in the promotion.
➌ If these conditions are fulfilled, then using such marketing tools is permissible and there is no Sharʿī objection.
وَاللهُ أَعْلَمُ بِالصَّوَابِ
And Allah knows best what is correct.
