The tradition mentioned above has also been transmitted by Ibn al- Had through a different chain of narrators to the same effect. He said after the word “beating”: The Messenger of Allah ﷺ then said to his Companions: Reproach him, and they faced him and said: You have not respected Allah, you have not feared Allah and you have not shown shame before the Messenger of Allah ﷺ. Then they released him. Some have also added similar words.
Explanation & Benefits
Shaykh Umar Farooq Saeedi
Benefits and Issues:
After the legal (shar‘i) punishment has been carried out, one should seek forgiveness (istighfar) and pray for mercy for such a person.
It is not permissible to use humiliating words in a bad manner, because sometimes this provokes a negative psychological reaction, and then many people, instead of refraining from their wrongdoing, become even more stubborn upon it.
This very meaning has been described as assisting Satan.
Source: Sunan Abu Dawood – Commentary by Shaykh Umar Farooq Saeedi, Page: 4478